+Our Story
a+ce was born from a simple frustration:
why was it so difficult to find leggings that were comfortable enough to wear all day — without needing to change your underwear, your outfit, or who you are?
We all know the struggle. Leggings that look great but...
aren’t comfortable. comfortable but show vpl. leggings you can work out in… but wouldn’t wear from coffee to dinner — or even on holiday.
a+ce was created to solve that problem — with thoughtfully designed essentials that support you through every part of your day. a wardrobe staple you never have to overthink. clothing that moves with you, not against you.
because life is busy enough — and what you wear should support your confidence, not compromise it.
more than activewear
at a+ce, we believe what you wear should work with your life — not against it.
we design pieces that combine style, function and flexibility, allowing you to move from one part of your day to the next without needing to change, adjust, or second-guess yourself.
our focus is simple:
to create clothing that supports women as they are — not who they’re expected to be.
+here at a+ce is only just getting started:
built around the woman, not just the product
our journey begins with thoughtfully engineered essentials designed for everyday wear, but our vision extends beyond activewear. we are building a brand centred around confidence, wellbeing and community - creating products and experiences that support woman across every part of their lifestyle.
+born to be you
never change who you are to fit in
we celebrate individuality. we celebrate movement. we celebrate women who do life in their own way.
this is more than activewear. this is everyday confidence.
this is a+ce.
+founder note:
a note from our founder
"I created a+ce because I believed women deserved clothing that truly supports them - not just physically, but in how they live their lives.
From the very beginning, my goal was simple: to design pieces that you can rely on without overthinking, that help you feel confident, comfortable and completely yourself.
a+ce is built for real life - for women who move between roles, responsibilities and moments every day.
thank you for being part of the a+ce community."
Jocelyn
30 day wash & wear guarantee
free shipping
free UK returns
supporting a better world for all