+Wear test
we're choosing 40 women to test our first run
your pair is free. you just cover £3 postage. applications close 6th september.
two years of getting it wrong
fabrics that felt beautiful but went sheer the moment you bent over. waistbands that rolled down within an hour. sample after sample that passed the mirror test and failed the squat test.
two years and 15 samples later, we had one pair that did everything we wanted.
this is that pair. before we make the second run, we want to know what's still wrong with it.
+what you're signing up for
free pair, £3 postage
we send you a pair in your size. you wear them for two weeks. properly, in the gym, on the school run, wherever you'd actually wear them.
then we send you a questionnaire. that's the part that matters: we're deciding what to change at the factory, so the blunter the better.
we're choosing 40 across every size and every kind of training, so it isn't first come first served.
+founder note:
why i'm asking
i've spent two years and 15 samples getting to this pair, and i'm about to order the second run.
i'd rather find out what's wrong with it from 40 women who've actually worn it than guess.
so please be blunt. complaints are more useful to me than compliments.
jocelyn